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Grupo Prisa
Vergés S.; Rosenberg, Mike; Tàpies, JosepCaso DG-1468Dirección estratégicaEl equipo de dirección del Grupo Prisa se planteaba cómo debía seguir su estrategia para poder competir con los grandes rivales a nivel internacional. El caso describe la estructura del Grupo Prisa, la diversificación y crecimiento llevado a cabo en los años posteriores a 2004 y su internacionalización en los países de habla hispana. También se analizan sus principales competidores a nivel español e internacional.Desde 8,20 €
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Rural Taobao: Alibaba's Expansion into Rural E-Commerce
Khanna, Tarun; Allen, Ryan; Frost, Adam; Koo, WesleyCaso HBS-719433-EDirección estratégicaAlibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China's remote rural areas. In the first two iterations of the initiative, dubbed "1.0" and "2.0", Alibaba had partnered with local businesses and young returnees to operate village stations. Village stations served as logistical and educational hubs to help villagers make online purchases. Despite significant growth in sa...Desde 8,20 €
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Agbar Automotive (A)
Rosenberg, MikeCaso DG-1440Análisis de decisiones, Dirección estratégicaDesarrollar planes de acción en el contexto de una situación común en la vida de un directivo.Desde 8,20 €
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Agbar Automotive (B)
Rosenberg, MikeCaso DG-1441Análisis de decisiones, Dirección estratégicaVer el proceso de creación de una marca y su conexión a la estrategia de la compañía.Desde 5,74 €
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Agbar Automotive (B)
Rosenberg, MikeCaso DG-1441-EAnálisis de decisiones, Dirección estratégicaTo see the brand creation process and how it relates to the company's strategy.Desde 5,74 €
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Agbar Automotive (A)
Rosenberg, MikeCaso DG-1440-EAnálisis de decisiones, Dirección estratégicaDeveloping action plans in a common situation in the life of a manager.Desde 8,20 €
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Grupo Prisa
Vergés S.; Rosenberg, Mike; Tàpies, JosepCaso DG-1468-EDirección estratégicaThe Prisa Executive Committee is deciding on its strategy to compete with its main international rivals. The case describes Grupo Prisa's structure, the growth and diversification processes undertaken up to 2004, and its expansion into the Spanish-speaking world. It also analyzes the group's main rivals in Spain and beyond.Desde 8,20 €
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SAFE and Travis: Leading in Uncertain Times
Mitchell, Jordan; Cardona Soriano, Pablo; Rosenberg, MikeCaso DG-1522-ELiderazgo y Dirección de personas, Servicios y operacionesForty-five miles apart from each other in Northern California, two not-for-profit credit unions SAFE and Travis had successfully transitioned from military segment-based to community charter credit unions. Both had grown to over $1 billion in assets via a combination of organic growth, mergers, and acquisitions. Above all, both had injected an unwavering commitment to member service. As of 2007, SAFE and Travis faced several questions: What would...Desde 8,20 €
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS, Teaching Note
Khanna, Tarun; Bloom, David E.; Bloom, Sonali R.Nota del Instructor HBS-709454-ETeaching Note for [709429].Desde 0,00 €
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS
Khanna, Tarun; Bloom, Sonali R.; Bloom, David E.Caso HBS-709429-EThis case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging markets, particularly the parts of Africa that have a heavy disease incidence. MTV has developed a DNA of public service announcements that it claims are of central relevance to its high-r...Desde 8,20 €