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Case

Grupo Prisa

By Vergés S. / Rosenberg, Mike / Tàpies, Josep

The Prisa Executive Committee is deciding on its strategy to compete with its main international rivals. The case describes Grupo Prisa's structure, the growth and diversification processes undertaken up to 2004, and its expansion into the Spanish-speaking world. It also analyzes the group's main rivals in Spain and beyond.

Collection: IESE (España)

Ref: DG-1468-E

Format: PDF

Number of pages: 20

Publication Date: Oct 1, 2004

Language: English, Spanish

Description

Year: 2004

Geographic Setting: España

Learning Objective

To teach about strategy, diversification and internationalization.

Grupo Prisa

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Grupo Prisa

Description

Learning Objective

Grupo Prisa

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