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Case

Grupo Prisa

By Vergés S. / Rosenberg, Mike / Tàpies, Josep

El equipo de dirección del Grupo Prisa se planteaba cómo debía seguir su estrategia para poder competir con los grandes rivales a nivel internacional. El caso describe la estructura del Grupo Prisa, la diversificación y crecimiento llevado a cabo en los años posteriores a 2004 y su internacionalización en los países de habla hispana. También se analizan sus principales competidores a nivel español e internacional.

Collection: IESE (España)

Ref: DG-1468

Format: PDF

Number of pages: 21

Publication Date: Oct 1, 2004

Language: Spanish, English

Description

Year: 2004

Geographic Setting: España

Learning Objective

Enseñar los temas de estrategia, diversificación e internacionalización.

Grupo Prisa

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Grupo Prisa

Description

Learning Objective

Grupo Prisa

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