Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
M rieux NutriSciences: Marketing Food Safety Testing
Quelch, John A.; Rodriguez, Margaret L.Caso HBS-516024-EMarketingDesde 8,20 €
-
M e Terra and Unilever (A)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCaso HBS-320075-EConocimiento y comunicaciónThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Desde 8,20 €
-
M e Terra and Unilever (B) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Cal, MarianaCaso HBS-322P01Conocimiento y comunicaciónUnilever is making strides to integrate the operations of Mae Terra-one of Brazil's leading brands for packaged organic foods-into its own structures, after acquiring the company in 2017. Mae Terra's CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driv...Desde 5,74 €
-
M e Terra and Unilever (A) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCaso HBS-321P03Conocimiento y comunicaciónThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Desde 8,20 €
-
M rieux NutriSciences: Marketing Food Safety Testing, Teaching Note
Quelch, John A.Nota del Instructor HBS-516061-EMarketingTeaching note for case 516024.Desde 0,00 €
-
Real Madrid Club de Fútbol
Quelch, John A.; Knoop C. I.; Nueno, José LuisCaso M-1184MarketingEn junio de 2000, Florentino Pérez, un conocido empresario español, fue elegido presidente del Real Madrid, uno de los principales clubes de fútbol del mundo, con 101 años de antigüedad, propiedad de sus socios y con alrededor de 93 millones de hinchas en todo el mundo. Durante su campaña, Florentino Pérez prometió sanear las finanzas del club, realizar un fichaje estrella y extender la marca del club por el mundo entero a través de diferentes ca...Desde 8,20 €
-
Procter & Gamble Co. (A) (Spanish version)
Quelch, John A.; Court, Alice M.Caso HBS-502S07MarketingAn associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.Desde 8,20 €
-
Guth v. Loft: Synopsis (Spanish Version)
Paine, Lynn Sharp; Bruner, Christopher M.Caso HBS-313S09Conocimiento y comunicaciónProporciona una visión general breve de la Corte Suprema de la opinión de Delaware en el caso de Guth 1939 v. Loft, una aplicación ampliamente citado de la "doctrina oportunidad corporativa." Explora los principios de derecho corporativo que regulan cuando un gerente corporativo puede o no puede tomar ventaja de una oportunidad de negocio relacionada con el negocio de la corporación, a la luz de las obligaciones fiduciarias del gestor.Desde 8,20 €
-
Finding the Secret Sauce for Growth (Spanish version)
Quelch, John A.; Hartman, Katherine B.Caso HBS-920S08MarketingShelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by mass marketing to the general population. A more conservative approach would use targeted communications and promotions. Diaz needs to build an argument for a specific growth str...Desde 8,20 €