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Driving Sustainability at Bloomberg L.P., Teaching Note
Marquis, Christopher; Thomason, BobbiNota del Instructor HBS-411068-ETeaching Note for 411025.Desde 0,00 €
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Driving Sustainability at Bloomberg L.P.
Marquis, Christopher; Beunza, Daniel; Ferraro, Fabrizio; Thomason, BobbiCaso HBS-411025-EDescribes the addition of environmental, social and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social change within organizations. Issues highlighted in the case for discussion include: How can committed employees implement an innovative sustainability initiative within a large corporat...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Crosley
Nicholas, Tom; Chen, DavidCaso HBS-809160-EIniciativa emprendedoraIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Desde 8,20 €
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Desde 5,74 €
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The American Dream in History
Nicholas, Tom; Chen, DavidCaso HBS-808134-EIniciativa emprendedoraDesde 8,20 €
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American National Red Cross (B)
Lorsch, Jay W.; Sherman, Eliot; Chen, DavidCaso HBS-408041-ELiderazgo y Dirección de personasSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €
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Global Business School Network
Marquis, Christopher; Bhattacharya, RwitwikaCaso HBS-412044-ELiderazgo y Dirección de personasThe mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization to empowering the network to carry out GBSN's mission. The case asks, what is the best way to accomplish this objective?Desde 8,20 €
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Al Capone
Nicholas, Tom; Chen, DavidCaso HBS-809144-EIniciativa emprendedoraIn 1929, Chicago, IL mob boss Al Capone was at the height of his power. As head of the extensive crime organization known as "The Outfit" during most of U.S.'s Prohibition Era (1920-1933), Capone oversaw hundreds of brothels, speakeasies, and roadhouses which served as venues for gang-administered gambling, prostitution, and illegal alcohol sales. At their peak, yearly revenues from all of his enterprises combined totaled over $100 million. Capon...Desde 8,20 €
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Continental Hope Group
Marquis, Christopher; Li, QiCaso HBS-415050-EMarketingThis case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative industry model to sustain a green and profitable business, how the company valued, motivated and retained its talent, and how Chinese private enterprise can go global.Desde 8,20 €