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De Egghead a Egghead.com (A)
Rangan, V. Kasturi; Bell, MarieCaso HBS-507S15MarketingEn el transcurso de 12 meses en 1997 y 1998, Cerebrito alta dirección decidió cerrar sus 180 tiendas al por menor de ladrillo y mortero y se mueven a una tienda de electrónica. El caso describe la evolución de ese proceso, y el papel de su director general George Orban, y plantea preguntas sobre la viabilidad futura de la empresa.Desde 8,20 €
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Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCaso HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Desde 8,20 €
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCaso HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Desde 8,20 €
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Voestalpine AG (B)
Murray J. Bryant; Werner Auer-Rizzi; Sabine Reisinger; Harald Stummer; Robert Bauer; Michael Eyett; Brett MatthewsCaso IVEY-9B07M033-EDirección estratégicaThis supplement to Voestalpine AG (A), product 9b07M032, examines the decision to expand vertically instead of horizontally, but looking at a stamping plant and plastics firm (to get closer to its automotive customers) and a design firm. More importantly, the case examines the tools and methodologies employed by the company to assess fit in terms of costs and competencies and customers and competition.Desde 5,74 €
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Voestalpine AG (A)
Murray J. Bryant; Werner Auer-Rizzi; Iris Fischlmayr; Caecilia Innreiter; Brett Matthews; Michael EyettCaso IVEY-9B07M032-EDirección estratégicaVoestalpine AG, a public company located in Linz, Austria, was examining opportunities for growth. The company considers that to meet the needs of its customers, notably automobile, rail and construction, it has to grow. Further, the steel industry in Europe is in a process of consolidation. The company has a very strong balance sheet but due to its ownership structure (35 per cent is owned by the Austrian government), its market value is conside...Desde 8,20 €
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Microsoft's Unlimited Potential (B)
Rangan, V. Kasturi; Bell, MarieCaso HBS-509009-EThis short (B) case provides an update of how Microsoft organized its unlimited potential initiative.Desde 5,74 €
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PSI: Social Marketing Clean Water, Teaching Note
Rangan, V. Kasturi; Ashraf, Nava; Bell, MarieNota del Instructor HBS-507086-ETeaching Note to (507-052). An abstract is not available for this product.Desde 0,00 €
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MacDonald, Dettwiler & Associates Ltd. (A)
Murray J. Bryant; Ryan KaltCaso IVEY-9B08M043-EDirección estratégicaThe director and chair of the governance committee at MacDonald, Dettwiler & Associates Ltd. (MDA) considered how to advise the company's chief executive officer (CEO). As a company in the space industry, MDA relied on its exports to the United States. Joint ventures were helpful in securing contracts from the U.S. government but they were not always advantageous in other ways because these ventures required partnerships with competitors. At this...Desde 8,20 €
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Schuhren Consumer Packaging: Managing Risk
Murray J. Bryant; Ken MarkCaso IVEY-9B14M056-EDirección estratégica, Iniciativa emprendedoraThe founder and chief executive officer (CEO) of Schuhren Consumer Packaging (Schuhren), a manufacturer of plastic food packaging based in Windsor, Ontario, is getting ready to meet a group of buyers from one of the top six fruit packaging firms in the world. An hour before their arrival, the CEO uncovers a whole series of issues concerning quality assurance, waste production and machine operations that could have an impact on the company’s opera...Desde 8,20 €
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Compagnie Financiere Richemont S.A.
Murray J. Bryant; Ken MarkCaso IVEY-9B11B003-EContabilidad y control, Dirección estratégicaA consumer goods analyst has been asked to understand the governance structure and various risks facing Compagnie Financiere Richemont SA, a Swiss-based luxury goods conglomerate. Richemont has emerged as one of the premier luxury brand houses in the world and is controlled by a single person, Johann Rupert. The case describes the development of Richemont and provides information on various aspects of the firm, including its many luxury brand hou...Desde 8,20 €