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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Caso HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Desde 8,20 €
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Libre comercio contra proteccionismo: el gran debate sobre las Leyes de los Cereales
Moss, David A.; Lee, Marian; Brennan, Kevin; Gorin, MattCaso HBS-714S18EconomíaExamina el conflicto extendido entre los comerciantes y los proteccionistas libres en Gran Bretaña del siglo XIX. Que culmina con la decisión del primer ministro Robert Peel a finales de 1845 sobre si se debe derogar la ley de maíz, una serie de actos que habían protegido la agricultura británica durante casi 200 años. Con terratenientes e industriales luchando ferozmente sobre los temas, todo el mundo casi de acuerdo en que la decisión sería tra...Desde 8,20 €
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCaso HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Desde 8,20 €
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCaso HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Desde 8,20 €
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Branding Yoga, Teaching Plan
Deshpande, RohitNota del Instructor HBS-512079-EMarketingTeaching Plan for 512025.Desde 0,00 €
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCaso HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Desde 8,20 €
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCaso HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Desde 8,20 €
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Cipla, Teaching Note
Deshpande, Rohit; Sesia, AldoNota del Instructor HBS-307021-EMarketingTeaching Note to (503-085).Desde 0,00 €
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Flying J (B)
Deshpande, Rohit; Barley, LaurenCaso HBS-510120-EThis case supplements the "Flying J (A)" case.Desde 5,74 €
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Building Brand Infosys, Teaching Plan
Deshpande, RohitNota del Instructor HBS-516018-EMarketingTeaching plan for case 513003.Desde 0,00 €