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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Caso HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Desde 8,20 €
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Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up
Datla, Anjani; Boatright Wilson, JulieCaso HBS-KS1251-EEconomíaIn 2012, amid much fanfare, Peru's President Ollanta Humala launched an ambitious program on early childhood development called Cuna M s. The program, based on a successful home visiting intervention in Jamaica, was designed to improve the cognitive and emotional development of children below the age of three, living in poverty. The government's aim was to scale the program nationwide. Initially, despite the logistical challenges of reaching rur...Desde 8,20 €
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCaso HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Desde 8,20 €
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCaso HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Desde 8,20 €
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCaso HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Desde 8,20 €
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Branding Yoga, Teaching Plan
Deshpande, RohitNota del Instructor HBS-512079-EMarketingTeaching Plan for 512025.Desde 0,00 €
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Cipla, Teaching Note
Deshpande, Rohit; Sesia, AldoNota del Instructor HBS-307021-EMarketingTeaching Note to (503-085).Desde 0,00 €
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Flying J (B)
Deshpande, Rohit; Barley, LaurenCaso HBS-510120-EThis case supplements the "Flying J (A)" case.Desde 5,74 €
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCaso HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Desde 8,20 €
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Concha y Toro
Deshpande, Rohit; Herrero, Gustavo A.; Reficco, EzequielCaso HBS-509018-EMarketingChile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price.Desde 8,20 €