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Start-Up Chile: April 2012
Applegate, Lynda M.; Kerr, William R.; Lerner, Josh; Pomeranz, Dina D.; Herrero, Gustavo A.; Scott, CintraCaso HBS-812158-EIniciativa emprendedoraStart-Up Chile is a unique program to encourage entrepreneurs to bring their new ventures to Chile. Policymakers must evaluate its effectiveness in achieving economic and social goals.Desde 8,20 €
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Start-Up Chile: April 2012 (Spanish version)
Applegate, Lynda M.; Kerr, William R.; Lerner, Josh; Pomeranz, Dina D.; Herrero, Gustavo A.; Scott, CintraCaso HBS-813S17Iniciativa emprendedoraStart-Up Chile is a unique program to encourage entrepreneurs to bring their new ventures to Chile. Policymakers must evaluate its effectiveness in achieving economic and social goals.Desde 8,20 €
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Tetra Pak Argentina (Spanish Version)
Khanna, Tarun; Palepu, Krishna G.; Herrero, Gustavo A.Caso HBS-709S09Dirección estratégicaSe ocupa de las manos a la gestión de una situación difícil frente a la filial de una corporación multinacional (Tetra Pak) en un país en desarrollo (Argentina). La situación surge de una avería importante económica, social e institucional que pone en peligro la existencia de la filial. Argentina dejó de pagar su deuda soberana y devaluó el peso en más de un 200%, pero se diferenció el tratamiento de la tasa de FX para ser aplicado a diversas ope...Desde 8,20 €
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Grupo Elektra (Spanish Version)
Arnold, David J.; Herrero, Gustavo A.; Monteiro, Luiz FelipeCaso HBS-503S39MarketingGrupo Elektra es la compañía de financiamiento de consumo de América Latina basado en las ventas a crédito en sus productos no perecederos puntos de venta. Se ha comenzado a internacionalizarse en América Latina, pero ahora debe decidir si para entrar en el mercado hispano de EE.UU., y cuál de sus dos negocios principales (al por menor y finanzas) para enfatizar.Desde 8,20 €
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Parmalat Uruguay (B)
Marshall, Paul W.; Herrero, Gustavo A.Caso HBS-807119-EIniciativa emprendedoraSupplements the (A) case. To maximize their effectiveness, color cases should be printed in color. An abstract is not available for this product.Desde 5,74 €
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Concha y Toro
Deshpande, Rohit; Herrero, Gustavo A.; Reficco, EzequielCaso HBS-509018-EMarketingChile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price.Desde 8,20 €
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Chocolates El Rey
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCaso HBS-508052-EMarketingIn late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin Venezuelan cocoa beans. The firm sold its chocolates in four different segments--food services, industry, retail and beverages--and exported 17% of its production, mostly to the United...Desde 8,20 €
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Parmalat Uruguay (A)
Marshall, Paul W.; Herrero, Gustavo A.Caso HBS-807103-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Three young MBAs create a partnership to acquire the assets of Parmalat in Uruguay. Focuses on their analysis prior to submitting a bid and their plan for improving the operations once their bid is accepted. In addition to improving operations, they must negotiate with creditors to reduce the debt burden on the company.Desde 8,20 €
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Banco Ciudad (B): Transformation at Work
Musacchio, Aldo; Herrero, Gustavo A.; Scott, CintraCaso HBS-712030-EEconomíaReturning to Banco Ciudad two years after executive chairman Federico Sturzenegger s decision to "think outside of the box" to turn the institution around, this case tracks profitability and other metrics of success for the state-owned bank. The case ends with Sturzenegger asking: where can he take the bank next?Desde 5,74 €
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YPF - The Argentine Oil Nationalization of 2012
Maurer, Noel; Herrero, Gustavo A.Caso HBS-713029-EEconomíaDesde 8,20 €