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The Rocky Mountain Institute: Reinventing the Think and Do Tank of the Future
Massa, Lorenzo; Rosenberg, MikeCaso SM-1604-EDirección estratégica, Innovación y cambioIn 2007, Michael Potts was appointed CEO of the Rocky Mountain Institute (RMI). RMI is an independent, non-profit "think and do tank" with the mission of promoting the efficient and restorative use of resources. While the Institute is well-known for its outstanding research and innovative ideas, Michael Potts soon realized it needed a management culture and a new strategic focus. The case illustrates RMI's restructuring process and the challenges...Desde 8,20 €
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Republic Cell
Schroeter, Andreas; Rosenberg, MikeCaso SM-1586-EAnálisis de decisionesAfter months of hard work, a telecommunications executive is told not to bid on an important contact in a Latin American country, as his immediate superior has told him at the last minute that it is too risky. He is faced with the decision of whether to try to go over his boss's head or, should he accept the decision, what to tell his team.Desde 8,20 €
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Struggling with Competition in the Catalan Leather Industry (B)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCaso SM-1594-EDirección estratégica, Innovación y cambioFrom 2005 on, tanners from Igualada made a successful move from the traditional production of shoe soles to a new market of high-quality leather products sold to clients on the luxury market. However, the number of Chinese tanners had been growing at an increased rate during the previous years, and the Catalan companies knew that their shift to high-quality products would not provide long-term protection against their Chinese rivals.Desde 5,74 €
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Alce Nero - Towards a New Business Model for Organic Food
Massa, Lorenzo; Rosenberg, MikeCaso SM-1622-EDirección estratégicaFounded in 1978, Alce Nero & Mielizia SpA is an Italian company, leader in the production and commercialization of organic food. The case discusses the history of Alce Nero & Mielizia SpA, the evolution and booming of the organic food industry in Europe and the challenges faced by the company's management during the transition towards an innovative reciprocity business model. In this new model, Alce Nero opens up its equity to its existing custom...Desde 8,20 €
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EcoEssence: Creating a sustainable brand in the beauty category
Rosenberg, Mike; de Oca, María; Sastre Boquet, IsaacCaso SM-1762-EDirección estratégica, MarketingIn 2023, the French personal care conglomerate Clément appointed Charlotte Girard as the new brand manager of EcoEssence, a sustainable line of beauty and personal care products. This fledging brand had been launched in 2018, targeting the eco-conscious consumer segment that was willing to pay a premium price for a more natural/ sustainable offer. Girard took over at a critical point if time for EcoEssence. After a troubled arrival to the market...Desde 8,20 €
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The Long Process Toward Specialization in the Catalan Leather Industry (A)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCaso SM-1593-EDirección estratégica, Innovación y cambioThe leather industry had had more than five centuries of history in Catalonia.Spain was incurring the risk of being sanctioned by the European Union if it didn't adhere to strict environmental standards. However, industry representatives claimed to be at a disadvantage with respect to developing countries. The case explains the technical solution implemented in the 1990s. The answer Subirá found to the environmental dilemma was to develop a joint...Desde 8,20 €
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The Catalan Textile Industry (B) - Spanish Version
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1596Dirección estratégica, Innovación y cambioEntre 1990 y 1996, se había perdido más de la cuarta parte de los empleos relacionados con el sector textil en la UE, y los Gobiernos se enfrentaban a la titánica tarea de impulsar las políticas adecuadas para que la transformación que éste estaba sufriendo fuera menos brusca, así como para mejorar su competitividad. En este caso, se explican algunas de las medidas implementadas por el Gobierno catalán como respuesta a los retos (cada vez más num...Desde 5,74 €
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The Rocky Mountain Institute: Making Ideas Real
Massa, Lorenzo; Rosenberg, MikeCaso SM-1582-EAnálisis de decisiones, Dirección estratégica, Innovación y cambioRocky Mountain Institute is a U.S.-based organization that conducts research and demonstration projects in the area of sustainability in general and energy in particular. The case study charts its development over the last 20 years and explores whether or not it should expand beyond the United States.Desde 8,20 €
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IKEA Enters Spain
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1592-EDirección estratégicaThe case provides an update of the Catalan furniture industry, describing the entry and success of IKEA and the closure of half of the Catalan furniture companies. It addresses the question of why the Catalan companies did not follow IKEA's model and stresses the different configuration of the value chain.Desde 8,20 €
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Creating a Cluster around a Clown: The Montreal Circus Cluster (B)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1598-EDirección estratégica, Innovación y cambioThe case addresses the incipient steps that the government of Quebec is taking toward supporting a circus cluster in the region. Unlike other cluster cases in which the focus is on the cost-benefit analysis of relocating existing companies in a given geographical area, this case takes a different approach, looking at the creation of a cluster "from scratch." This case describes the "growing pains" of cluster formation.Desde 5,74 €