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Gillette Company (E): Procter & Gamble
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309033-EAfter arriving in 2001 as the first outsider Chairman and CEO in Gillette history, Jim Kilts had led a remarkable turnaround. But by late 2004 he had to make a difficult decision. To better position the 104-year-old, Boston-based company, he opted to sell it to Cincinnati-based Procter & Gamble. How should Kilts lead the transition?Desde 5,74 €
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Corporate Strategy (DGN-530-E)
García Pont, Carlos; Ricart, Joan EnricNota técnica DGN-530-EDirección estratégica, Liderazgo y Dirección de personasDesde 8,20 €
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Piramal e-Swasthya (B): Considering Change, Teaching Note
Kanter, Rosabeth Moss; Kim, Joyce J.Nota del Instructor HBS-320013-ETeaching note for case 320011.Desde 0,00 €
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Gillette Company (A), (B), (C), (D), and (E), Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewNota del Instructor HBS-312114-ELiderazgo y Dirección de personasTeaching Note for 303032, 303033, 303034, 303035, 309033.Desde 0,00 €
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Piramal e-Swasthya (A): Attempting Big Changes for Small Places - in India and Beyond
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-310134-EConocimiento y comunicaciónAnand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then why can't India deliver healDesde 8,20 €
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Piramal e-Swasthya (C): A New Name, Bigger Scope, and Public-Private Partnerships, Teaching Note
Kanter, Rosabeth Moss; Kim, Joyce J.Nota del Instructor HBS-320014-EIniciativa emprendedoraTeaching note for case 320012.Desde 0,00 €
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Piramal e-Swasthya (A): Attempting Big Changes for Small Places - in India and Beyond, Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewNota del Instructor HBS-311132-ETeaching Note for 311132.Desde 0,00 €
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Macsa: la venta de proyectos
García Pont, Carlos; Rocha e Oliveira, PauloCaso M-1287MarketingLa fuerza de ventas de MACSA ha sido exitosa en la venta de impresoras, lásers y máquinas de etiquetado durante décadas. La reciente incorporación de proyectos en la oferta de la empresa requiere una nueva estrategia de ventas. Este caso trata los desafíos a que se enfrentan los directivos de la empresa en la elaboración e implementación de esta nueva estrategia.Desde 8,20 €
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCaso M-1239-EConocimiento y comunicación, Marketing, Tecnologías de la informaciónGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Desde 8,20 €
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Internet Marketing
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosNota técnica MN-370-EMarketing, Tecnologías de la informaciónIn this technical note we explain what Internet marketing is, what it is used for, and how it is done. The note covers a wide variety of subjects, but is broadly in two parts. The first, more theoretical part explains why the Internet is a good medium for marketing. The second focuses on more practical issues, i.e., the things we must we know in order to do Internet marketing. To show that the Internet is a good marketing medium, we describe the ...Desde 8,20 €