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BBVA: una estrategia de comunicación diferente
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCaso M-1272Conocimiento y comunicación, Iniciativa emprendedoraEl departamento de comunicación del BBVA, comandado por Gregorio Panadero, decide apostar por el branded content como forma de expandir la imagen de la compañía. Iniciativas como dar nombre a competiciones deportivas (la Liga), patrocinio de competiciones deportivas de talla mundial (la NBA), la producción de una webserie o de una película resultarán ejemplos de lo que se ha hecho hasta ahora. Gregorio Panadero estaba contento con el desarrollo d...Desde 8,20 €
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BBVA: A Different Communication Strategy
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCaso M-1272-EConocimiento y comunicación, Iniciativa emprendedoraBBVA's communications department, led by Gregorio Panadero, decided to get involved with branded content as a way of spreading the company's image. Initiatives including lending its name to sports competitions (The League), sponsorship of world-class sports competitions (the NBA), and production of a web series and movie serve as examples to date. Gregorio Panadero was pleased with the development of this new way of communicating. However, at the...Desde 8,20 €
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Negotiating Across Cultures
Mehta, Kandarp; Stein, GuidoNota técnica NEGN-3-ELiderazgo y Dirección de personasThis technical note talks about the nuances of negotiating in a multicultural setting. The note describes the reasons for cultural differences in negotiations. It draws heavily on Jeanne M. Brett's seminal work Negotiating Globally, which in turn draws on research done mainly in cultural psychology.Desde 8,20 €
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Negotiating Across Cultures (Portuguese Version, Brazil)
Mehta, Kandarp; Stein, GuidoNota técnica NEGN-3-PBLiderazgo y Dirección de personasThis technical note talks about the nuances of negotiating in a multicultural setting. The note describes the reasons for cultural differences in negotiations. It draws heavily on Jeanne M. Brett's seminal work Negotiating Globally, which in turn draws on research done mainly in cultural psychology.Desde 8,20 €
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La negociación intercultural
Mehta, Kandarp; Stein, GuidoNota técnica NEGN-3Liderazgo y Dirección de personasEn esta nota técnica se explican los matices de las negociaciones en contextos multiculturales y se describen las razones por las que las diferencias culturales se ponen de manifiesto en los procesos de negociación. Para ello, se recurre en numerosas ocasiones al clásico de Jeanne M. Brett Negotiating Globally, que, a su vez, recopila las investigaciones realizadas, sobre todo, en el campo de la psicología cultural.Desde 8,20 €
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Finding the Right Path
Capron, Laurence; Mitchell, WillArtículo HBS-R1007J-EDirección estratégicaExecuting a new strategy nearly always requires new resources and capabilities-and most firms seek them out the wrong way. In a 10-year study of 162 telecom companies, the authors found that organizations deploying all the methods available to them outperform those that stick with a narrow approach. Yet most firms doggedly pursue one chief method, whether it's developing what they've already got internally, entering into contracts with providers,...Desde 8,20 €
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Introduction: Two Funerals and a Wedding--Why Growth Efforts Fail, and How to Do Them Right
Capron, Laurence; Mitchell, WillCapítulo de Libro HBS-9496BC-EThe introduction to "Build, Borrow, or Buy: Solving the Growth Dilemma" explains that firms' growth efforts often fail because their leaders make the wrong choices about how to obtain the necessary new resources. It presents the build-borrow-buy "resource pathways framework" as a solution and includes a glossary of key terms used throughout the book. *About the book:* How should you grow your organization? It's one of the most challenging questio...Desde 8,20 €
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When to Build: Internal Development Versus External Sourcing--Obtaining Targeted Resources for Business Growth
Capron, Laurence; Mitchell, WillCapítulo de Libro HBS-9498BC-EChapter 2 of "Build, Borrow, or Buy: Solving the Growth Dilemma" helps you choose whether to develop new resources internally, within your own organization, or obtain them externally. The chapter includes an assessment that will help you determine how relevant your present internal resources are to the capability your company needs to build, and whether your choice of a pathway is consistent with the nature of these present resources. *About the ...Desde 8,20 €
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Realigning Your Resource Portfolio: Staying Competitive with the Resource Pathways Framework
Capron, Laurence; Mitchell, WillCapítulo de Libro HBS-9506BC-EChapter 6 of "Build, Borrow, or Buy: Solving the Growth Dilemma" shows you how to use the "resource pathways framework" to continuously realign your organization's portfolio, shifting some resources into more value-creating activities, revitalizing others by combining them with new resources, and completely divesting those that no longer add value. Using the framework as an ongoing portfolio management activity can help keep your firm focused and...Desde 8,20 €
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Criterios de decisión de un inversor: Warren Buffett
Stein, Guido; García de Santos, TeresaNota técnica DPON-358Análisis de decisiones, Conocimiento y comunicación, Innovación y cambio, Liderazgo y Dirección de personas, Servicios y operacionesEsta nota técnica subraya el papel de los criterios en la toma de decisiones. Según el Diccionario de la Lengua de la Real Academia Española, la primera acepción de criterio es la de "norma para conocer la verdad"; en una segunda acepción, se indica "juicio o discernimiento" y, entre sus sinónimos, se encuentran "cordura" y "sensatez". El objetivo es dar a conocer los criterios de decisión que, durante décadas y décadas, ha ido puliendo Warren Bu...Desde 8,20 €