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Cerámicas Alcor
Sagarra R.; Weber, Eric; Velilla, ManuelCaso ASN-20Análisis de decisiones, Dirección estratégicaEl caso presenta la situación de una empresa que se ve sometida a dos cambios en un periodo de menos de diez años. El nuevo gerente debe hacer frente a esta compleja situación. Consigue la entrada de nuevos fondos, contrata un nuevo equipo, realiza las modificaciones en una línea de planta para fabricar el nuevo producto y abre los canales de distribución para la comercialización. Ante los buenos resultados que va obteniendo, solicita un crédito...Desde 8,20 €
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCaso ASN-25Tecnologías de la informaciónDesde la apertura de su primer establecimiento de droguería y perfumería con descuento en Alemania en 1974, Schlecker ha crecido hasta ser una de las empresas de venta al por menor con más empleados de Europa, y la número uno en el sector de los productos de droguería y perfumería. Ahora ha llegado el momento para Schlecker de considerar si su modelo de negocio podría traducirse al mundo virtual. En 1999, en Alemania se le daba mucho bombo a Int...Desde 8,20 €
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCaso ASN-25-ETecnologías de la informaciónSince opening their first discount drugstore in Germany in 1974, Schlecker had grown to be one of the biggest retail employers in Europe, and the number one drugstore in Germany. Now the time had come for Schlecker to consider whether their succesful model would translate to the online world. In 1999 in Germany, there was a lot of hype around about the promise that the Internet would bring, however the Internet had yet to become established there...Desde 8,20 €
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Cerámicas Alcor
Sagarra R.; Weber, Eric; Velilla, ManuelCaso ASN-20-EAnálisis de decisiones, Dirección estratégicaThis case study is about a company that has undergone two changes in administration in a period of fewer than ten years. The new manager has to deal with this complex situation. He gets new funding, hires new staff, makes changes in a factory line to manufacture a new product and opens distribution channels for marketing. With the good results obtained, the manager applies for a bank loan to remodel a second factory line. The students must put th...Desde 8,20 €
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Ctrip: Scientifically Managing Travel Services, Teaching Note
Garvin, David A.Nota del Instructor HBS-313018-ETeaching Note for 312092.Desde 0,00 €
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Management Levels at Staples (A)-(F), Teaching Note
Garvin, David A.Nota del Instructor HBS-309026-ETeaching Note for [307037], [307038], [307039], [307040], [307041], and [307042].Desde 0,00 €
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The Views of Deming, Juran, and Crosby (Spanish version)
Garvin, David A.; March, ArtemisCaso HBS-606S33Servicios y operacionesDescribes the three distinct approaches to quality management represented by W. Edwards Deming, Joseph Juran, and Philip B. Crosby. Designed to introduce students to the elements of statistical quality control, structured approaches to quality improvement, and zero defects programs and to show them that there is more than one way to improve quality.Desde 8,20 €
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N12 Technologies: Building an Organization and Building a Business
Garvin, David A.; Sesia, AldoCaso HBS-316002-EIniciativa emprendedoraN12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aiDesde 8,20 €
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INSEAD
Datar, Srikant M.; Garvin, David A.; Knoop, Carin-IsabelCaso HBS-308009-EIn the spring of 2008, INSEAD offered a one-year MBA, PhD, executive MBA, and non-degree management education programs to nearly 900 MBA students, 64 PhD candidates, and over 8,500 executive education students. With two campuses, one in Europe and one in Asia, INSEAD had been a pioneer in setting up a secondary campus as a way to push the internationalization of its faculty and curriculum. The case explores INSEAD's approach to business education...Desde 8,20 €