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The Canadian Police Knowledge Network
Stewart Thornhill; Edward Gamble; Peter W. Moroz; Andrew MacVaneCaso IVEY-9B12M046-EDirección estratégica, Iniciativa emprendedoraIn 2004, Holland College formed a not-for-profit organization with the Canadian policing community and National Research Council to create the Canadian Police Knowledge Network (CPKN). In 2011, CPKN is Canada's leading provider of e-learning solutions for Canadian law enforcement, with more than 60,500 registered learners - including customers such as the Regina-based Royal Canadian Mounted Police and INTERPOL. To date, these learners have succes...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Thunderball (B)
Stewart Thornhill; Colin McDougallCaso IVEY-9B11M020-EDirección estratégica, Iniciativa emprendedoraThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Desde 5,74 €
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Crosley
Nicholas, Tom; Chen, DavidCaso HBS-809160-EIniciativa emprendedoraIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Desde 8,20 €
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Thunderball (C)
Stewart Thornhill; Colin McDougallCaso IVEY-9B11M021-EDirección estratégica, Iniciativa emprendedoraThis a supplement to Thunderball (A).Desde 5,74 €
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Cenabal (C)
Stewart Thornhill; Jane GravillCaso IVEY-9B08M022-EDirección estratégica, Iniciativa emprendedoraThe owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and...Desde 5,74 €
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SawStop (B)
Stewart Thornhill; Sylvia SquairCaso IVEY-9B12M065-EDirección estratégica, Iniciativa emprendedoraThis supplemental case to SawStop (A) advances the narrative to 2012.Desde 5,74 €
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Desde 5,74 €
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Hudson Nuptials (A)
Stewart Thornhill; Ryan LittleCaso IVEY-9B07M001-EDirección estratégica, Iniciativa emprendedoraHudson Nuptials is a Toronto-based company created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples. The company's president is struggling with whether to provide standardized wedding packages or to provide customized experiences to each client.Desde 8,20 €
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Thunderball (A)
Stewart Thornhill; Colin McDougallCaso IVEY-9B11M019-EDirección estratégica, Iniciativa emprendedoraAn entrepreneur is at a crossroads. He has successfully executed a pilot event in Las Vegas for THUNDERBALL!, his long-drive golf media property that includes live events, television production, and sports wagering. He has also secured a prime-time airing commitment with The Golf Channel for three episodes. However, he must cover the costs of hosting a live event and producing it as a television show. The business model would combine sponsorship ...Desde 8,20 €