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Decision Criteria for a Banker: Luis Valls-Taberner's Case
Stein, Guido; García de Santos, TeresaNota técnica ASNN-16-EAnálisis de decisiones, Conocimiento y comunicación, Liderazgo y Dirección de personasLuis Valls-Taberner was the director of Banco Popular for more than 30 years. He built the bank with personality, efficacy, diplomacy and a long-term vision, putting the customer at the center and turning Banco Popular into the most profitable bank in the world. This technical note aims to delve into that success and provide the reader with some basic criteria to guide them in different areas of decision making.Desde 8,20 €
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The Case Method: The Instructor as "Choreographer"
Ortíz E.; Vázquez- Dodero, Juan CarlosNota técnica ASNN-6-EAnálisis de decisiones, Conocimiento y comunicaciónThe case method is an extremely valuable pedagogical tool but it is difficult to use well. The suitability of the case method will depend on the subject matter to be taught, the maturity of the instructor, the materials available and the audience to be addressed. This note discusses the relevance of the above four variables for the development of a teaching faculty and for individual career planning.Desde 8,20 €
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The HBR Guide to Better Business Writing: 16. Don't Anesthetize Your Readers
Garner, Bryan A.Capítulo de Libro HBS-7768BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 16, Don't Anesthetize Your Readers (7 pa...Desde 8,20 €
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IESE Insight. Issue 16. First Quarter 2013
IESE InsightRevista REV-37-EConocimiento y comunicación, Dirección estratégica, Finanzas, Gobierno corporativo, Innovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónJosé M. Campa proposes the essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate finance back on track. Juan Almandoz draws out several lessons for creating a new community bank, which serve as useful reminders for any business seeking to reconcile its mission with the needs of customers, while also reconnecting with communities in vital and lasting ways. Mireia Gi...Desde 22,00 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Orderly Thinking: How to Deal With Prudential Problems
Vázquez- Dodero, Juan CarlosNota técnica ASNN-5-EAnálisis de decisiones, Conocimiento y comunicaciónThis note reviews the discoveries regarding methods of thinking strictly with a view to action that have been accumulated by a large team of IESE faculty who have set out to continue what Juan A. Pérez López started in 1965 under the heading of "Case Analysis" (which, since the introduction of the MBA, has come to be known as "Analysis of Business Problems"). The note encourages a process of self-analysis and makes some practical suggestions to s...Desde 8,20 €
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You Are no Longer a Technical Specialist: Senior Managers and Technical Specialists: Two Ways of Working
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Weber, Eric; Stein, GuidoNota técnica ASNN-14-ELiderazgo y Dirección de personasManagers take decisions whose contents are the everyday work of the people they manage. By their very nature, managers deal with their subordinates' liberty; as such their decisions must be prudential. This case is based on the case from Juan Carlos Vázquez-Dodero, Rafael Fraguas, Luis Palencia, Mike Rosenberg y Eric Weber, "You are not a Technician", ASNN8, IESE, 2005.Desde 8,20 €
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The Case Method and the Development of Capacities for Action
Vázquez- Dodero, Juan CarlosNota técnica ASNN-1-EAnálisis de decisiones, Liderazgo y Dirección de personasThis technical note, based on an essay by Professor Carlos Llano of IPADE, discusses the capacities for managerial action, in particular those related to the prudential knowledge that is best acquired through the case method. Professor Llano gives a clear and illuminating account of the specific capacities or operational virtues derived from prudence: objectiviting, shrewdness, circumspection, caution, foresight and counsel, in particular.Desde 8,20 €
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €