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Qingke Facilities Leasing: Strategic Decision-Making to Capture the Apartment Leasing Market
William Wei; Vicky Nie; S. Bruce Thomson; Christy-Ke TuCase IVEY-W24848-EMarketing, StrategyIn April 2012, Qingke Facilities Leasing Ltd. (Qingke), a technology-based real estate management company, was founded to provide a long-term apartment rental service to young professionals in Shanghai and some other cities. The goal was to rent constructStarting at €8.20