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Hormel Foods
Bell, David E.; Kindred, NatalieCase HBS-520045-EMarketingIn 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known for its legacy meat-based brands such as Hormel Pepperoni and Spam. It also owns brands (many acquired recently) that consumers might not associate with Hormel, such as Wholly Guac...Starting at €8.20
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Asian Agri and the Future of Palm Oil, Teaching Note
Bell, David E.; Kindred, NatalieTeaching Note HBS-512014-EMarketingTeaching Note for 511015.Starting at €0.00
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Camposol
Bell, David E.; Kindred, NatalieCase HBS-516111-EMarketingWith $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru's first multinational branded produce company. It already has a strong foothold in the U.S.-an important market where it is refining its branding and retail-customer strategy-and it also seeks to expand in other markets, especially China...Starting at €8.20
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Beingmate
Bell, David E.; Ma, Juan; Kindred, NatalieCase HBS-517050-EMarketingFounded in 2002, Hangzhou, China-based Beingmate was a major producer of infant formula and related products in the high-demand Chinese market. After an infamous 2008 food safety episode in China, in which toxic infant formula sickened thousands of babies and led to the collapse of several domestic infant formula brands, Beingmate-whose products tested clean-had risen to become a leader among China's many infant formula brands. But while Beingma...Starting at €8.20
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Alltech
Bell, David E.; Kindred, NatalieCase HBS-518001-EMarketingAlltech was a Lexington, Kentucky-based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech had been defined by its focus on innovation and marketing as well as the entrepreneurial spirit and vision of its founder, Dr. Pearse Lyons, who remained intimately involved in comp...Starting at €8.20
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Asian Agri and the Future of Palm Oil
Bell, David E.; Kindred, NatalieCase HBS-511015-EMarketingFor Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil constituted an abundant, inexpensive source of food for Asian and, to a lesser extent, international markets. Its production had soared from 1970 to 2010, sparking concern from environme...Starting at €8.20
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COFCO
Bell, David E.; Kindred, NatalieCase HBS-516057-EMarketingIn 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market share in China's fiercely competitive branded foods market. To help achieve these goals, COFCO Chairman Frank Ning was driving internal reforms to make COFCO's management more compet...Starting at €8.20
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Oral Rehydration Therapy, Teaching Note
Ashraf, Nava; Kindred, NatalieTeaching Note HBS-914038-EMarketingThis Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy (ORT). ORT treated extreme dehydration caused by diarrhea, which was a leading cause of death among young children in developing countries, particularly in Africa and Asia. Heralded in t...Starting at €0.00
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Camposol (Spanish version)
Bell, David E.; Kindred, NatalieCase HBS-518S10MarketingWith $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru's first multinational branded produce company. It already has a strong foothold in the U.S.-an important market where it is refining its branding and retail-customer strategy-and it also seeks to expand in other markets, especially China...Starting at €8.20
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