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DoubleDutch
Cespedes, Frank V.; Preble, MatthewCase HBS-815044-EEntrepreneurshipLawrence Coburn and Pankaj Prasad, co-founders of the event solution startup DoubleDutch, have to make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that customers could use to better engage and connect with their event participants (e.g. attendees at a conference, employees at a quarterly sales meeting), and also to obtain detailed informa...Starting at €8.20
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DoubleDutch, Teaching Note
Cespedes, Frank V.Teaching Note HBS-817132-EEntrepreneurshipThis Teaching Note accompanies HBS No. 815044 "DoubleDutch" in which the co-founders of the event management start-up, DoubleDutch, have to make a significant decision about their young company's sales function. The teaching note covers: Opportunity analysis, including the fit of value proposition with buying criteria in a big but fragmented market; Sales analysis, including the flow of activities from lead generation to post-sale service and acc...Starting at €0.00
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BreezoMeter: Making Air Pollution Data Actionable
Cespedes, Frank V.; Ciechanover, Allison M.; Eiran, MargotCase HBS-819058-EEntrepreneurshipIsrael-based startup providing actionable air pollution data wrestles with which markets and customers to focus on.Starting at €8.20