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Long Wang Sha Tan Ku Company
Peter C. Bell; Anna Galica; Vincent Fung; Lothair Ling; Pik-Kei Osburga ChanCase IVEY-9B09E008-ECorporate Governance, StrategyThe chief operation officer (COO) of Long Wang Sha Tan Ku Company, a boardshorts manufacturer based in Shanghai, China, was expected to present a plan to improve the company's profitability through adjustments to the company's operations. There were at least three possible paths to increase profitability. First, reviewing how production was scheduled between the company's two manufacturing facilities. Second, since the company operated at capacit...Starting at €8.20
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DD Traders: Sourcing for DEMDACO
Peter C. Bell; Carolyn Glasow; Julia HoCase IVEY-9B11E035-ECorporate Governance, StrategyDD Traders was the Asian branch of DEMDACO, a privately held company that wholesaled unique gift products that were marketed and distributed to the specialty retail channel in the United States and some international markets. Carolyn Glasow recognized an opportunity to leverage a quantitative approach to sourcing future allocations across vendors that would also improve the short-term demand transparency that was provided to the company’s key bus...Starting at €8.20
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Intel Asia-Pacific: The Catch & Win Campaign
Peter C. Bell; John Lyons; Peter Dingle; Ash SupersadCase IVEY-9B13E023-ECorporate Governance, StrategyThe head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media purchase needed to be finalized quickly in order to be included in the current quarter’s budget, but he could not help feeling that the proposed spend across the markets and advertising types could be used more effectively. He thought that the key was to use the company’s own experience and data ...Starting at €8.20
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China Yintai: Developing Shared Value in China
Marquis, Christopher; Zhang, Ying; Yang, ShiyuCase HBS-415078-EUnder the leadership of CEO and President Shen Guojun, China Yintai was increasingly committed to philanthropic initiatives. Drawing upon his experience as an entrepreneur and a philanthropist, Mr. Shen saw the urgent need to build bridges between business practices and philanthropy and cultivate a new business culture that incorporated "shared value." The case study documents Yintai's recent collaboration with Peking University on founding China...Starting at €8.20
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Fei Ni Mo Shu (You are the One) and the Chinese Employment Market
Marquis, Christopher; Li, Qi; Zhang, YingCase HBS-415081-ELeadership and People ManagementThis case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the current Chinese labor market, people's career attitudes and what Chinese employers demand from the employees. As Fei Ni Mo Shu enters its sixth year, the show's producer grapples with q...Starting at €8.20
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Ant Financial (B)
Zhu, Feng; Zhang, Ying; Palepu, Krishna G.; Woo, Anthony K.Case HBS-618041-EService and Operations ManagementHeadquartered in Hangzhou (China), Ant Financial has grown into a fintech "Unicorn." The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu'e Bao), wealth management (Ant FortuneStarting at €5.74
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Ant Financial (C)
Zhu, Feng; Zhang, Ying; Palepu, Krishna G.; Woo, Anthony K.Case HBS-618042-EService and Operations ManagementHeadquartered in Hangzhou (China), Ant Financial has grown into a fintech "Unicorn." The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu'e Bao), wealth management (Ant FortuneStarting at €5.74
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Ant Financial (A)
Zhu, Feng; Zhang, Ying; Palepu, Krishna G.; Woo, Anthony K.; Hua Dai, NancyCase HBS-617060-EService and Operations ManagementHeadquartered in Hangzhou (China), Ant Financial has grown into a fintech "Unicorn." The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu'e Bao), wealth management (Ant Fortune), digital-only banking (MYbank), credit scoring (Zhima Credit ), and consumer credit portal (Ant Credit Pay) among others. After another sales record during the 2016 11.11 Global Shopping Festiv...Starting at €8.20
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Sinofert Holdings Limited: Urea Distribution Planning
Peter C. Bell; Mehmet A. Begen; Duan Changshan; Fiona Yiu; Jeremy ChengCase IVEY-9B13E027-ECorporate Governance, StrategySinofert Holdings Limited, the largest comprehensive fertilizer enterprise in China, is trying to improve the profitability of its urea business. The company has invested a great deal of time and money but still reported losses in 2007 and 2009 and only a small profit in 2008. Sinofert both manufactures urea and purchases it from external suppliers, as well as distributing it to the provinces. Manufacturing costs, transportation costs, market pri...Starting at €8.20
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Easy Business Company Limited: Analisis de Costos Para un Nuevo Empredimiento de una Pequena Empres (Spanish version)
Peter C. Bell; Peter YuanCase IVEY-9A99BS33Accounting and Control, Entrepreneurship, StrategyUna ejecutiva de ventas de 23 anos se encuentra analizando la posibilidad de renunciar a su puesto en una multinacional de muebles de oficina por una discusion acerca de su remuneracion. Un amigo le ha sugerido comenzar su propia empresa: una agencia de seleccion de personal. La ejecutiva de ventas habia conocido algunos gerentes de recursos humanos y gerentes operativos a traves de los anos; sin embargo, ella se daba cuenta que era un mercado mu...Starting at €8.20