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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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mixi (A) and (B), Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-713488-EStrategyTeaching Note for 709413 and 711412.Starting at €0.00
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mixi (B)
Piskorski, Mikolaj Jan; Yamazaki, MayukaCase HBS-711412-EStrategySupplements case 709-413.Starting at €5.74
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mixi (A)
Piskorski, Mikolaj Jan; Nomura, Masaru; Miyoshi, KanakoCase HBS-709413-EStrategyKasahara, the founder and CEO of mixi, the most successful Japanese on-line social network, is deciding between two strategic options: (i) B2C or (ii) C2C, to leverage the power of the social network. In the B2C option, mixi would become a portal for on-line shopping for both digital content and tangible goods and charge the business sellers a fee. In the C2C option, mixi would facilitate exchanges between mixi's members through on-line flea mark...Starting at €8.20