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Greendust: Revolutionizing the Returns Process
Mohita Gangwar Sharma; Jitendra K. Das; K.N. SinghCase IVEY-9B16D010-EEntrepreneurship, Service and Operations Management, StrategyGreenDust, a company established in 2009, sold branded, unused, seconds, surplus, and refurbished products at low prices. This traditionally had been an unorganized sector. With increased pressures on the bottom line, rapid changes in technology (and fast obsolescence), strategies of channel cleaning by the competition, and imminent e-waste regulations enforced by the Indian government, GreenDust tried to mitigate these factors by revolutionizing...Starting at €8.20