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Harmonizing Demand Forecasting and Supply at Mahindra & Mahindra Ltd.
Alok Yadav; Sunil AshraCase IVEY-9B13D019-ECorporate Governance, Service and Operations Management, StrategyMahindra & Mahindra Ltd., a US$15.4 billion company in 2012, has been the number one tractor manufacturer in India for the last 30 years. The agriculture tractor sale market in India is seasonal in nature and growing. To meet demand, the company has four manufacturing plants and 26 sales offices across the country; their main job is to coordinate supplies between its 800 dealers and the company. The sales offices provide a rolling tractor demand ...Starting at €8.20