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Kamaths Ourtimes Ice Creams: Eliminating the Bottleneck Effect
Amol Dhaigude; Debmallya Chatterjee; Saptarshi ChakrabartiCase IVEY-9B18D014-EEntrepreneurship, Service and Operations ManagementKamaths Ourtimes Ice Creams Pvt. Ltd., a company located in Mumbai, India, manufactured and distributed ice cream under the brand Natural Ice Cream. The company specialized in using natural flavours in its products, a fact that helped it carve a niche for itself among health-conscious customers. In April 2017, after witnessing great demand for its ice cream across the country, the company’s board of directors asked the director of operations to d...Starting at €8.20
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Express Bike Works: Washing in Style
Arun Sasi; Amol DhaigudeCase IVEY-9B20E009-EDecision Analysis, EntrepreneurshipIn April 2018, the owner of Express Bike Works (EBW), an Indian start-up that provided automated motorcycle washing, among other services, was planning to expand his business to various locations in South India, such as Udupi, Chennai, and Bangalore. He needed to decide whether to expand through self-owned stores or franchise stores and wondered how to select appropriate store locations. His objective was to come up with an expansion strategy tha...Starting at €8.20
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DailyFish: Reinventing Customer Service Management
Srikandan Srinath S; Amol DhaigudeCase IVEY-9B20E007-EDecision AnalysisDailyFish was an emerging e-commerce enterprise that was started in 2016 by Baby Marine Ventures, one of the largest exporters of frozen seafood from India. Subramanian Sankaran, Head of Loyalties and customer service management (CSM) was facing challenges related to increased missed calls in the call center that eventually led to a loss of sales opportunities. The chief executive officer of the company instructed Sankaran to reduce the waiting t...Starting at €8.20