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Housing.com: Disrupting the House Search Process in India
Deepa Kajal Ray; Nitin SangwanCase IVEY-9B15E004-EEntrepreneurship, Information Technologies, StrategyIn July 2014, the head of Data Sciences Lab, the technical division of Housing.com, an online realty company based in Mumbai, India, is wondering whether the company has truly revolutionized the housing search process. The Indian real estate market is extremely unorganized, fragmented and suffering from lack of clear information. Any facts about properties for sale or rent primarily rest with brokers, who not only often charge exorbitant fees fro...Starting at €8.20
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Lumière: Supporting a Virtual Workspace on the Cloud
Deepa Kajal Ray; Lakshminaryana Seshadri SubramanianCase IVEY-9B16E005-EEntrepreneurship, Information Technologies, StrategyIn early 2015, the chief information officer at Lumière Business Solutions (Lumière) was reflecting on the impact of technology on the company’s business performance. Lumière had been using cloud technology to provide clients and employees 24/7 access to project progress and documentation. Clients appreciated the fact that, despite being a small firm, Lumière was as competitive and quick to respond as any other big market-research company. What w...Starting at €8.20