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Microsoft’s Go-to-market Strategy for Azure in India
Reema Gupta; Deepa Mani; Aditya Shah; Sujata Ramachandran; Vivek Vikram SinghCase IVEY-9B11E026-EEntrepreneurship, Information Technologies, StrategyThe case is set in mid-2009, about six months before the scheduled worldwide launch of Microsoft Azure. The group director of cloud computing for Microsoft India was considering the pros and cons of launching Azure simultaneously in India with the rest of the world. Cloud computing was a paradigm shift in the information technology (IT) industry that fundamentally changed how software and services were delivered to an end-user’s desktop. Cloud co...Starting at €8.20