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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20
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Lagom Kitchen + Brewery: A Quest for Survival
Sanjeev Pathak; Rajesh PillaniaCase IVEY-9B17M128-EEntrepreneurship, StrategyOn the evening of September 30, 2016, the founder and chief executive officer of Lagom Kitchen + Brewery (Lagom) surveyed his newly opened microbrewery and restaurant with pride. He had put a great deal of hard work, time, and money into this venture; in the past two years, Lagom had required an investment of US$1 million. Yet the business’s Gurgaon location, within India’s Delhi National Capital Region, had failed to deliver the footfall that th...Starting at €8.20
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Urban Plus Infrabuild: Making Choices for the Future
Sonal Singh; Rajesh PillaniaCase IVEY-9B16M047-EStrategyUrban Plus Infrabuild Pvt. Ltd. was a real estate brokerage company started in 2009 in Gurgaon, India, by a young MBA professional. In February 2010, he was considering the various issues he was faced with in day-to-day business activities. The company provided both resale and new bookings services, with a focus on the residential sector. The resale business was needed for immediate and substantial cash inflows to sustain the company’s growth. Th...Starting at €8.20