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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCase IVEY-9B09A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Starting at €8.20
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The K-Dow Petrochemicals Joint Venture, Teaching Plan
Subramanian, Guhan; Krontiris, CharlotteTeaching Note HBS-913047-ETeaching Plan for case 912002.Starting at €0.00
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The K-Dow Petrochemicals Joint Venture
Subramanian, Guhan; Sebenius, James K.; Andrews, Phillip; Ghosh, Rhea; Krontiris, CharlotteCase HBS-912002-EIn 2007, the Dow Chemical Company and the Kuwait Petroleum Corporation announced plans to launch a multibillion-dollar joint venture. Later known as K-Dow Petrochemicals, it would be one of the largest manufacturers of chemicals and plastics in the world. Analysts widely hailed the planned joint venture as a game-changing deal for both companies. Shortly after the announcement, cable network CNBC requested an interview with Andrew Liveris, Dow's ...Starting at €8.20