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The Greening of DUMBO
Eccles, Robert G.; Edmondson, Amy C.; Prabhu, AbhijitCase HBS-410079-ELeadership and People ManagementThe Brooklyn, NY, neighborhood Down Under Manhattan Bridge Overpass (DUMBO) has seen a revitalization since the late 1970s. The neighborhood's business improvement district (BID) is charged with supplementing New York City's efforts in several areas, including safety, sanitation, marketing, promotional programs, capital improvements, and beautification. Since 2007, the DUMBO BID has done "small things that are collectively big" to improve the are...Starting at €8.20