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COLIN Co.: New Product Development
Chong Wu; Hubert Pun; Zhenhua ZhangCase IVEY-9B17D024-EService and Operations Management, StrategyCOLIN, a producer of garment care products headquartered in Santa Barbara, California, was working with a large U.S. retailer to produce the Bristol, an innovative garment steamer that the retailer wanted to launch for the 2017 U.S. Thanksgiving season. To meet that deadline, COLIN would have one month less than was typically needed to launch a new product. This launch date left COLIN with limited time for research and development, manufacturing,...Starting at €8.20