This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Chimelong Ocean Kingdom: A Sustainable Competitive Advantage
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19M073-EStrategyThe case discusses the rapid success and competitive challenges of Guangzhou Chimelong Group Co. Ltd.’s (Chimelong's) marine-based recreational theme park, Chimelong Ocean Kingdom. The theme park was one of the biggest in China and had won several awardsStarting at €8.20