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The Globalization of the NFL (Spanish version)
Alcacer, Juan; Furey, MaryCase HBS-716S15StrategyBy 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered uniquely American? Or was it a good idea that had been poorly executed?Starting at €8.20