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Greenturn Idea Factory: Servitization Strategy
Joshin John, Neetha J Eappen, Gunda Babi Harsha, Sajil PeethambaranCase IVEY-W25217-EService and Operations Management, StrategyGreenturn Idea Factory (GIF) was a start-up based in Kerala, India, that manufactured and marketed green energy products. Greeniee, a wireless device for monitoring electricity consumption, was GIF’s flagship product in the portfolio. Other products included rooftop solar panels and waste-to-energy conversion devices. Sajil Peethambaran, chief technology officer of GIF, was deliberating on a strategy to servitize Greeniee for potential market seg...Starting at €8.20