This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
WhatsApp: Creating and Communicating Value for WhatsApp Payments
Bikramjit Rishi, Harvinder Singh, Agniv BhattacharyaCase IVEY-W32678-EMarketing, StrategyIn early 2018, WhatsApp—the cross-platform messaging and Voice over Internet Protocol (VoIP) service—began testing its WhatsApp Payments (Payments) service, designed to enable digital payment transactions in India. By late 2020, the platform had rolled out the initial launch of its Payments feature within India, with the National Payments Corporation of India agreeing to a staggered launch. However, despite the number of Payments users increasing...Starting at €8.20