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MedfirstIndia: Digital Marketing Analytics for Decision-Making
Sheri Lambert, Amy Lavin, Pradeep Racherla, Shravan KarpuramCase IVEY-W34167-EEntrepreneurship, MarketingMedfirstIndia Trading Private Limited was a privately owned e-commerce start-up in India. The firm’s goal was to establish a first-of-its-kind medical devices e-commerce platform catering to various underserved market segments, such as small hospitals and independent medical practices. The firm relied primarily on digital channels for branding and customer outreach. However, the founders did not have a structured data-driven decision-making strat...Starting at €8.20