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Burger King France: Acquiring the Quick Chain
Rozenn Perrigot; Cheryl R. BabcockCase IVEY-9B16M109-EEntrepreneurship, StrategyIn 2015, Burger King France operated 26 Burger King restaurants in France and had ambitious plans for growth. In a press release, Burger King France shareholders announced the projected acquisition of Quick, a chain of 509 fast-food restaurants operating in France and a few other countries. Burger King France intended to gradually convert the Quick restaurants into Burger King restaurants—a move that would turn Burger King into the second-largest...Starting at €8.20