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Growing the Mamas & Papas Brand
Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B11A044-EEntrepreneurship, Marketing, StrategyNawaal Motlekar is the managing director of Kwenta Media and founding editor of Mamas & Papas, a recently launched parenting magazine in South Africa. From her early entrepreneurial experiences, Motlekar developed a personal and professional interest in parenting magazines. As a Black South African woman married to an Indian man in an increasingly multi-racial and multi-cultural society, Motlekar recognized a gap for a parenting magazine that wou...Starting at €8.20
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Business Systems Group and the Triathlon Sponsorship Question
Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B13A052-EEntrepreneurship, Marketing, StrategyAWARD WINNING CASE - 2014 Emerald/AABS Case Study Competition. In December 2012, the CEO of the professional services company Business Systems Group (BSG) called his management team together to evaluate the firm’s continued sponsorship of the BSG Triathlon Series. The previous five years of the sponsorship were considered a worthwhile investment by the business, although the relationship with Triathlon South Africa (TSA) was becoming increasingly...Starting at €8.20