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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670-EEconomics, Service and Operations Management, StrategyCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Starting at €8.20
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How Samsung Became a Design Powerhouse
Yoo, Youngjin; Kim, KyungmookArticle HBS-R1509E-EEntrepreneurshipUntil 20 years ago, South Korea's Samsung Electronics manufactured inexpensive, imitative electronics for other companies. Its leaders valued speed, scale, and reliability above all. The few designers working for the company were dispersed in engineering and new-product units, and they had little status in a company that emphasized efficiency and engineering rigor. Then, in 1996, Lee Kun-Hee, the chairman of Samsung Group, grew frustrated by the ...Starting at €8.20
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Africa's New Generation of Innovators
Christensen, Clayton M.; Ojomo, Efosa; van Bever, Derek C.M.Article HBS-R1701K-EEntrepreneurshipWith a young, urbanizing population, abundant natural resources, and a growing middle class, Africa seems to have all the ingredients necessary for huge growth. Nevertheless, a number of multinationals have recently left the continent, discouraged by widespread corruption, a lack of infrastructure and ready talent, and an underdeveloped consumer market. Some innovators, however, have succeeded by building franchises to serve poorer consumer segme...Starting at €8.20
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Cinco pilares para hacer negocios en África
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670Economics, Service and Operations Management, StrategyÁfrica está cada vez más en el punto de mira de las empresas. Es la nueva frontera de los negocios, pero, como ocurre con otras regiones emergentes, los no iniciados necesitan un mapa. Este artículo presenta los cinco pilares de la actividad empresarial en el contexto africano. Tras detenerse en las principales tendencias macroeconómicas, los autores ofrecen una hoja de ruta para la entrada en los mercados del continente. La propuesta es fruto de...Starting at €8.20
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Ébola: cuando una buena gestión salva vidas
IESE InsightArticle ART-2676Service and Operations ManagementEl ébola se ha cobrado más de diez mil víctimas en apenas un año y durante varios meses la epidemia amenazó con extenderse sin control por todo el mundo. ¿Cuáles han sido los principales errores y escollos en la gestión de la crisis?Starting at €8.20