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Breaking the Trade-Off Between Efficiency and Service (Spanish version)
Frei, Frances X.Article HBS-R0611EService and Operations Managementdiagnosing the behavioral problem, designing an operating role for customers that creates new value for both parties, and testing and refining approaches for influencing behavior.Starting at €8.20
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The Four Things a Service Business Must Get Right (Spanish version)
Frei, Frances X.Article HBS-R0804DService and Operations ManagementBecause customers' involvement as producers can wreak havoc on costs, companies must also develop creative ways to fund their distinctive offerings, by providing a self-service alternative, for example, or by offsetting expenses with operational savings. A close look at successful service businesses - Wal-Mart, Commerce Bank, the Cleveland Clinic, and others - reveals that effective integration of the four elements is key. There is no "right" wa...Starting at €8.20