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Hospital Sant Joan de Deu: de un hospital de beneficencia a un hospital de referencia (B)
Ribera, Anna; Ribera, JaumeCase P-1157Innovation and Change, Service and Operations Management, StrategyEste documento es la continuación del caso del mismo título (A). En el caso B se presenta la situación dos años después, con un resumen de lo conseguido y la discusión de los próximos pasos.Starting at €5.74
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B)
Ribera, Anna; Ribera, JaumeCase P-1157-EInnovation and Change, Service and Operations Management, StrategyThis document is the continuation of case A of the same title. Case B sets out the situation two years later, with a summary of what has been achieved and a discussion of the next steps.Starting at €5.74
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VaycayNation: Driving Website Traffic through Second-Screen Analytics
Maik Eisenbeiss; Alexander BleierCase IVEY-9B20A027-EEntrepreneurship, Marketing, StrategyVaycayNation was a German start-up operating an online travel and booking portal. Despite its recent growth, the firm still had low brand awareness in the German market. As a remedy, the chief executive officer planned to invest in a major television advertising campaign to attract more visitors to the company’s website and thus improve its customer awareness. He wanted to build the campaign based on a solid understanding of how executional campa...Starting at €8.20
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCase P-1157-PPInnovation and Change, Service and Operations Management, StrategyThis document is the continuation of case A of the same title. Case B sets out the situation two years later, with a summary of what has been achieved and a discussion of the next steps.Starting at €5.74
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La red de albergues de juventud
Ribera, Jaume; Xalabarder E.Case DG-1110StrategyLa red de albergues de juventud perdía cerca de 500 millones de pesetas. A raíz de estas pérdidas, el Secretario General de Juventud se plantea diferentes alternativas para solucionarlo. El caso presenta cuatro alternativas posibles con sus ventajas e inconvenientes. (Disponible en catalán).Starting at €8.20