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Netflix (Spanish version)
Shih, Willy; Kaufman, Stephen P.; Spinola, DavidCase HBS-608S26Strategyvideo-on-demand. How should Netflix respond?Starting at €8.20
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Digital microscopy is making me crazy!
Shih, WillyCase HBS-612002-EStrategyTo maximize their effectiveness, color cases should be printed in color. For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical applications, materials science, and industrial sectors. Modularity also provided Carl Zeiss' engineers the benefi...Starting at €8.20
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Digital microscopy is making me crazy!, Teaching Note
Shih, WillyTeaching Note HBS-612013-EStrategyTeaching Note for 612-002.Starting at €0.00
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Industrial Metrology: Getting In-Line (B)
Shih, WillyCase HBS-613041-EStrategyRainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement had fueled great market success for the division, but alternative non-contact measurement methods that employed optical or x-ray technologies were rapidly gaining ground in the marke...Starting at €5.74
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Hospital Sant Joan de Deu: de un hospital de beneficencia a un hospital de referencia (B)
Ribera, Anna; Ribera, JaumeCase P-1157Innovation and Change, Service and Operations Management, StrategyEste documento es la continuación del caso del mismo título (A). En el caso B se presenta la situación dos años después, con un resumen de lo conseguido y la discusión de los próximos pasos.Starting at €5.74
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B)
Ribera, Anna; Ribera, JaumeCase P-1157-EInnovation and Change, Service and Operations Management, StrategyThis document is the continuation of case A of the same title. Case B sets out the situation two years later, with a summary of what has been achieved and a discussion of the next steps.Starting at €5.74
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Intraoperative Radiotherapy for Breast Cancer (A)
Shih, WillyCase HBS-612003-EStrategyTo maximize their effectiveness, color cases should be printed in color. "This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to get to the end of an all-important clinical trial that was a critical enabler to the granting of reimbursem...Starting at €8.20
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Industrial Metrology: Getting In-Line (A)
Shih, WillyCase HBS-612004-EStrategyTo maximize their effectiveness, color cases should be printed in color. Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality. The area that is seeing a lot of growth is the in-process stage of volume manufacturing, where feedback contr...Starting at €8.20
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCase P-1157-PPInnovation and Change, Service and Operations Management, StrategyThis document is the continuation of case A of the same title. Case B sets out the situation two years later, with a summary of what has been achieved and a discussion of the next steps.Starting at €5.74
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Digital Microscopy at Carl Zeiss: Managing Disruption
Shih, WillyCase HBS-613039-EStrategyUlrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of the marketplace challenge and proceeded to develop and execute on a new business plan. Simon gave the team ample freedom to develop new processes and priorities appropriate to the m...Starting at €8.20