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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592-EEntrepreneurship, Innovation and Change, StrategyThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Starting at €8.20
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Hoja de ruta para emprendedores pioneros
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592Entrepreneurship, Innovation and Change, StrategyTras la caída del Muro de Berlín, muchos emprendedores de la Europa del Este fundaron empresas y se expandieron por todo el mundo, abriendo camino en los mercados internacionales para otros emprendedores. En este artículo, los autores ilustran con la trayectoria de esos pioneros cómo sortear estructuras demasiado rígidas y caducas gracias a nuevas dinámicas, una redefinición de la creación de valor y un cambio de mentalidad. Sus lecciones son esp...Starting at €8.20
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Why Sustainability Is Now the Key Driver of Innovation (Spanish version)
Nidumolu, Ram; Prahalad, C.K.; Rangaswami, M.R.Article HBS-R0909EService and Operations Management(1) viewing compliance as opportunity; (2) making value chains sustainable; (3) designing sustainable products and services; (4) developing new business models; and (5) creating next-practice platforms. The authors outline the challenges that each stage entails and the capabilities needed to tackle them. This HBR Spotlight article offers a framework for determining your company's green opportunities and an overview of what other organizations a...Starting at €8.20
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Infinite Blue... With Finite Budget: Pricing a Cruise in the Aegean
Markakis, MihalisCase OIT-7-EService and Operations ManagementThe Director of Sales of a cruise line, operating in the eastern part of the Mediterranean Sea, is exploring the "crazy" idea of her niece, an MBA student, that the company should offer cruises that are tailored to young people like her. To make a case to her aunt, and help her pitch the idea to the company's CEO, the niece decides to poll her MBA classmates on how much they would be willing to pay for her dream week-long cruise in the Aegean, if...Starting at €8.20