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Etrip
John S. Haywood-Farmer; Julian Heere; Robert SpitalarCase IVEY-9B09D002-EEntrepreneurship, Service and Operations Management, StrategyIn February 2008, the chief executive officer (CEO) of Fly Open Sky Ltd. was finalizing a business plan for Etrip, a proposed online travel startup in the European travel market. He wanted to use the plan to convince investors to commit $100,000, which would provide the first round of financing in a lead up to a further investment of $500,000. The CEO had a vision of developing Etrip as a superior online travel reservation system and desired to i...Starting at €8.20