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Fairphone: Dialing Up Strategy in Smartphones
Malay Krishna, Hardik BudhirajaCase IVEY-W32379-EStrategyThe mission of Fairphone, an Amsterdam, Netherlands-based social enterprise company, was to design, produce, and sell smartphones that had a more positive impact on the environment and society. Fairphone was rated as the most sustainable smartphone in 2021 and was considered as a champion for the circular economy in the smartphone industry. Since 2018, Fairphone had been headed by Eva Gouwens. Under Gouwens’s leadership, Fairphone had more than d...Starting at €8.20