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Jess Westerly at Kauflauf GmbH (Spanish version)
Gabarro, John J.; Kaftan, ColleenCase HBS-917S21Leadership and People ManagementJess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider Westerly tries and fails to implement a change in field consultants' sales call patterns. Westerly had introduced the changes to the sales organization via a memo that outlined her d...Starting at €8.20
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Jess Westerly at Kauflauf GmbH, Teaching Note
Gabarro, John J.; Kaftan, ColleenTeaching Note HBS-913528-ELeadership and People ManagementTeaching note for product number 913527.Starting at €0.00