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Amyris Biotechnologies: Commercializing Biofuel
Pisano, Gary P.; Wagonfeld, Alison BerkleyCase HBS-610031-EService and Operations ManagementIn 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped to have commercial product available in 2011...Starting at €8.20
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Flextronics: Decisión sobre un sistema de control de planta para producir la Xbox de Microsoft
Polzer, Jeffrey T.; Wagonfeld, Alison BerkleyCase HBS-416S16Leadership and People ManagementJim McCusker debe guiar el proceso de toma de decisiones de un grupo dirigido a conseguir la entrada y aceptación por parte de las personas clave en California, México, y Austria para elegir un sistema de TI en planta para realizar Flextronics. McCusker es gerente de cuentas de Flextronics para el proyecto de Microsoft Xbox. La distancia geográfica y la presión del tiempo hacen que sea difícil para todas las partes pertinentes para montar en pers...Starting at €8.20