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Strategic Sourcing at Whirlpool China: Finding the Ideal Supplier
Martin Lockstrom; Thomas E. Callarman; Shengrong (Linda) ZhangCase IVEY-9B12D012-EService and Operations ManagementIt was April 10, 2011, when the head of Whirlpool’s Asia International Procurement Office in Shanghai was informed by his colleagues that the company was about to launch a new energy-efficient refrigerator model in just six months. For the new refrigerator model, the basic difference was in the motor; the current AC motor would need to be replaced with a DC motor, which was more efficient but also more expensive. He would have to find a suitable ...Starting at €8.20
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Strategic Sourcing at Whirlpool China: Finding the Ideal Supplier (Spanish Version)
Martin Lockstrom; Thomas E. Callarman; Shengrong (Linda) ZhangCase IVEY-9B12DS012Service and Operations ManagementIt was April 10, 2011, when the head of Whirlpool’s Asia International Procurement Office in Shanghai was informed by his colleagues that the company was about to launch a new energy-efficient refrigerator model in just six months. For the new refrigeratoStarting at €8.20
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Global Sourcing at Anheuser-Busch InBev: Tapping (Beer) into the Chinese Supplier Market
Martin Lockstrom; Thomas E. Callarman; Shengrong (Linda) ZhangCase IVEY-9B12D015-EService and Operations Management, StrategyThis case concerns the difficulties of global sourcing for InBev, an international brewery with branches in six geographical zones. In 2006, Pascal Baltussen came to China to set up the company's international procurement office and had it up and running by the end of the year. Not only were risks such as delivery delays and rising costs constantly lurking, but in 2010 his company, Brazilian-Belgian brewer InBev, acquired the almost equally large...Starting at €8.20