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The Political Economy of Ethanol Policy in the U.S. and Brazil
Casey, Katherine; Johnson, ChristyCase SGSB-P103-EStrategyThis case focuses on the political economy of ethanol policy in the United States and Brazil. The cases outlines policies put in place by the governments of the United States and Brazil to bolster the ethanol industry and the role of politics and interest groups.Starting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline S.L. TanCase IVEY-W25436-EMarketing, StrategyLudesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festivalStarting at €8.20
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Cabalonga S. A.: Seeking Sustainability and Self-Sufficiency
Nathaniel LuptonCase IVEY-9B19M005-EEntrepreneurship, StrategyCabalonga S. A. (Cabalonga) was a unique, low-cost hostel located in the small seaside town of Puerto Cayo, Ecuador. The beachfront land on which Cabalonga was established had been inherited by one of the two proprietors. In 2017, the company did little better than break even, but the hostel did provide the occasional weekend getaway for its owners. However, the weekend getaways had actually become hectic cross-country commutes for the owners, an...Starting at €8.20
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SMR: United against a Global Media Giant
Sanghyeak Yoon; Hyungjin Kim; Young-Gul KimCase IVEY-9B18M090-EEntrepreneurship, StrategyIn 2014, recognizing that their leadership in the online media market was weakening, eight Korean television broadcasters severed their ties with YouTube and formed Smart Media Representative Co. Ltd. (SMR), an alliance to collectively distribute online television content and advertising on behalf of the broadcasters. SMR changed the nature of the online video market in Korea. The rights to advertising sales, programming, and distribution that we...Starting at €8.20
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Innovando a través de la participación de las Organizaciones de Sociedad Civil (OSC): El Programa de VIH/SIDA
Garrison J.; Abreu, A.; Sánchez, J.; Rosenmöller, MagdaCase P-1000Service and Operations ManagementEl caso aborda la problemática en el proceso de desarrollo e implementación del Programa Nacional de lucha contra el SIDA (Síndrome de Inmunodeficiencia Adquirido) y las ETS (Enfermedades de Transmisión Sexual) en Brasil, que contó con el fuerte protagonismo de las ONG (Organizaciones No Gubernamentales) en las actividades de prevención y apoyo en el tratamiento, en función de su gran efectividad y facilidad de llegada en los grupos de alto riesg...Starting at €8.20
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Flotel Orellana
Riverola, JosepCase P-928Service and Operations ManagementEl caso muestra las operaciones que tienen lugar durante la explotación del Flotel Orellana, un barco-hotel que opera en la selva amazónica. Permite analizar la relación entre la estructura de las operaciones y el entorno en el que se producen.Starting at €8.20
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Faget et Pinard (A)
Bonet, L.; González, M.; Tàpies, JosepCase DG-1499Corporate Governance, Leadership and People Management, StrategyLa empresa había sido fundada por dos buenos amigos. En ella volcaron su trabajo y su ilusión. Los accionistas familiares de las cinco generaciones posteriores nunca se preocuparon en establecer límites entre los miembros familiares y la empresa familiar. Creyeron que la buena relación entre las dos familias sería eterna. De ahí la despreocupación a la redacción de unas pautas que marcaran qué hacer en determinadas situaciones extremas.Starting at €8.20
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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Transformation at Telefónica: People as Drivers of Change
Quinn, Bernardo; Stein, GuidoCase DPO-732-EInformation Technologies, Leadership and People Management, StrategyAfter the meeting, as the newly appointed global director of Human Resources, Bernardo Quinn, walked back to his office in the West 2 Building of the Telefónica District in Madrid, he thought about what role Human Resources should play in the changes that were coming. He thought that the effort it would take to mobilize a company the size of Telefónica would be enormous. They would have to take a close look at the planned talent agenda and the co...Starting at €8.20
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Suez: The "Water for All" Project
Mutis J.; Rodríguez Badal, Miguel ÁngelCase DG-1509-EStrategySUEZ Environment is a worldwide leader in water-related services, serving 125 million individuals. Although 85% of its current activities are located in Europe and North America, Suez has significant activities in many emerging countries in Central and South America, Asia, Africa and the Middle East. In these countries, the priority is to use an inclusive approach to maintain long-term competitiveness while ensuring significant added-value for it...Starting at €8.20