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The Fish Whisperer
Jim KayalarCase IVEY-9B12M060-EEntrepreneurship, Leadership and People Management, Service and Operations Management, StrategyThis case depicts the start-up and business development challenges faced by a streetwise entrepreneur who has invented a unique fishing rod. The capabilities necessary to invent, prototype, and bring to market a limited quantity of product versus the challenges of larger-scale commercialization and management of a growing business are illustrated. The case primarily addresses why some entrepreneurial ventures succeed and grow while others stay in...Starting at €8.20