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Lifely Wellness Ltd: Micro Business Operations Strategy and Supplier Management
Stanley Frederick W. T. Lim, Jas Kalra, Anastasia VainasCase IVEY-W26108-EEntrepreneurship, Service and Operations ManagementOn April 24, 2019, the founder and owner of Lifely Wellness Ltd. in the village of La Jolla, near San Diego, California, received a call from a customer who wanted to purchase some Jordan’s Oil, Lifely Wellness Ltd.’s best-selling product. Jordan’s Oil was an activated hemp-based cannabidiol tincture named after the founder’s son. However, the shop could not supply the product immediately to the customer because the delivery from its supplier was...Starting at €8.20