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Reaching the Rich World's Poorest Consumers
Yunus, Muhammad; Dalsace, Frederic; Menasce, David; Faivre-Tavignot, BenedicteArticle HBS-R1503B-ELeadership and People ManagementAlmost 120 million people in the European Union are classified as at risk of poverty or social exclusion. Although many companies offer low-cost products and services, they have largely ignored the needs of these consumers. In this article the founder of Grameen Bank and his coauthors describe how five leading companies, working through the not-for-profit Action Tank, have developed "social business" models to serve the bottom of the pyramid in F...Starting at €8.20